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Google assesses content quality through multiple factors such as uniqueness, depth of topic coverage, and user experience metrics (behavioral signals). Expertise, authoritativeness, and trustworthiness (E-A-T) play a critical role. Content that thoroughly and accurately answers user queries ranks higher.
A technical audit involves checking indexing status, page load speed, mobile responsiveness, correct sitemap.xml and robots.txt setup, broken links, duplicate content, and security issues (like HTTPS). Fixing these improves site visibility and user experience.
A semantic core is a collection of keywords and phrases that represent the website’s topic and target audience queries. It’s built by analyzing search queries, competitors, and relevance. A well-crafted core helps structure content and improves targeted search results.
Internal links distribute page authority, improve navigation, and help indexing. Common mistakes include overusing identical anchor texts, linking to irrelevant pages, and lacking logical structure, which reduces linking efficiency.
Google uses mobile-first indexing, prioritizing the mobile version for ranking. Slow loading or poor usability on mobile devices harms rankings and user satisfaction.
Backlinks signal trust and authority to search engines. It’s crucial to earn high-quality links from relevant, authoritative sites while avoiding paid or spammy links that could lead to penalties.
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